The quality of your business’s products or services is, of course, the most important factor that goes into attracting new paying customers—it can even make an impact on the employees who want to work for you. But have you given any thought to how your business’s exterior design is impacting your business?
If you’ve been thinking about performing some business remodeling at your commercial premises, you should consider upgrading the exterior as part of the process. Commercial exteriors can have a significant influence on people’s perceptions of your company and their willingness to do business with you.
Here are a few examples of how commercial exterior design can impact your business:
- Attractive to customers: If you have an appealing design on your building’s exterior, it will be far more interesting to potential customers than a storefront that looks outdated, poorly maintained or simply boring. Many customers (fairly or unfairly) will judge a book by its cover when it comes to how your storefront or business looks, so investing in upgrades to your exterior can be a big deal.
- Improve security: Building exteriors in good shape will act as a criminal deterrent. Even simply having adequate lighting and minor security features will be enough to turn away would-be intruders.
- Improve safety: If your building exterior is poorly maintained and in generally bad condition, it could result in issues such as materials falling off and injuring people or tripping hazards forming around the property. This will help you keep everyone at the property safe and also help your business avoid lawsuits.
- Improve perceptions of your business: A business that does not maintain its exterior will project an image of uncaring to its customers. Even if this isn’t true, people will judge your business based on how well you maintain the property. You can have extremely professional customer service, potent marketing and high-quality products and services, but if people are only familiar with how your business property looks, they’re going to make some snap judgments that could harm your business’s reputation.
- Save money: By staying on top of maintenance and remodeling with your commercial property, you can save some significant money in the long run. Maintenance prevents major repairs and also prevents you being liable in lawsuits where you could have to shell out some major money in judgments.
- Stay up to code: Local municipalities will generally have codes and regulations regarding the upkeep and appearance of properties (both residential and commercial). You can stay up to code and avoid getting fined by your city or municipality by prioritizing exterior maintenance and high-quality designs.
If it’s been some time since you gave your building an exterior facelift, consider making the investment in 2022. To learn more about how we can assist in your exterior remodeling projects, we encourage you to get in touch with John G. Moser & Son, Inc. with any questions you have for our experienced team of contractors. We look forward to working with you soon!